Use Of Colors On Food Packaging Box

According to the inherent color of the goods or the attributes of the goods, the use of visualized colors is an important means of color for packaging design of color boxes. Commodity packaging box is an important part of commodities. It is not only an indispensable coat for commodities, it plays a role in protecting commodities and is convenient for transportation, sales and consumer purchase, but it is also a microcosm of the image of commodities manufacturing enterprises. As an important element in product packaging design, color not only plays a role in beautifying product packaging, but also plays a function that cannot be ignored in the process of product marketing. This is being valued by more and more companies and product packaging design.

In food packaging, the use of bright and bright pink, orange, orange and other colors can emphasize the food's fragrance, sweet smell, taste and taste. Chocolate, oatmeal and other foods mostly use warm colors such as gold, red and brown, giving people a fresh, delicious and nutritious feeling. The green tea packaging is fresh and healthy. The packaging of cold food and beverage is made of blue and white with a cool, ice and snow feeling, which can highlight the freezing and hygiene of food. Tobacco and alcoholic foods are often used in elegant and simple tones, which gives people a physiologically delicious and full-bodied feeling, and psychologically shows that it has a long history of brand-name feelings. Clothing, shoes and hats are mostly dark green, dark blue, brown or gray, to highlight the calm and elegant beauty. It is the color of the packaging of these commodities that conforms to the physiological and psychological characteristics of consumers, so that consumers can quickly make a decision to purchase this product among similar products, which speeds up the sales of corporate products.

The use of the color of the product itself in the reproduction of the packaging color is the most homogenous association, which gives an impression of the basic concept of the internal items. Color in the packaging design of commodities, because of its unique connotation, function and characteristics, plays a silent role as a marketing master in the marketing of commodities. This should be an inspiration for our product packaging designers. Designers should not only pay attention to the beautification function of colors in product packaging, but also pay attention to their marketing function in product packaging design from the perspective of economics.